Antony Morato Biography

The brand embodies the cosmopolitan vision of the male fashion universe, turning to a lifestyle in large cities of the world as a source of inspiration. From the very first day, the brand sought to become global. Over the past years, the explosive combination of fashionable content and accessibility allowed him to establish himself in more than 60 countries, each of which has its own history and culture.

Meetings, online training, multi-channel sales, remote work, integrators of trading floors, e-commerce B2C and B2B, virtual exhibition halls: the brand was well acquainted with all these concepts up to a year. Its digital approach stems from the need to communicate across the boundaries daily. A dynamic and modern brand represents a new generation of conscious consumers who consider fashion as a way of self -expression.

The collections have things for any time of day and night, which allows consumers to choose from many innovative outfits, while maintaining their own style, thereby satisfying the needs of those who are looking for original and fashionable clothes. Over the years, the logo has been restored several times, the last time a year, when a more simplified version was selected in accordance with the brand DNA, but still taking into account future trends.

The modern and dynamic object with a square meter area is located at two levels. Forms, colors, style and design of the headquarters embody the basic characteristics of the brand. The colors of the brand - gray and black - outline external steel constructions that give the building a modern look, and the interior is illuminated by large windows surrounding offices.

Corporate offices in Milan, Barcelona, ​​Munich, Dusseldorf and Paris help the head office and are at the forefront of the process of internalization in the field. Milan Milan Office Antony Morato, carefully chosen in the strategic district of the city, occupies three floors of one of the famous Tortona 37: modern and ultramodern space built around the Garden of Large of the Trees, some of the leading brands of Italian fashion and industry are represented.

An exclusive location with an architectural style designed to minimize environmental impact and optimize energy efficiency. On the ground floor there is a press service, at that time, at that time, the executive offices are located on the upper floors. The collections are presented and put into an open layout space, where visitors receive an expert and professional reception of the Rumassist who know each aspect of the products and can demonstrate each of their details, allowing all visitors to fully evaluate the Antony Morato style.

The office consists of an Izshow Roumet as IBEK-Office is engaged in customer management for the markets of Germany and Austria. The constant development of the brand in the German market also led to the physical expansion of the object. At the beginning of the year, the branch moved to the city, previously occupied by old factories, was rebuilt into central recovery buildings, a house for companies operating in the field of media, information technology, energy, design and research.

The Antony Morato office is located in a unique building designed in the Art Nouveau style. On two floors with an area of ​​more than square meters of the collection, the season is presented for the season, and inside the multi -channel business is controlled centrally. The first exhibition hall is located in Paris, in the famous Le Mariraion, one of the most fashionable areas of the French capital, where countless fashionable boutiques live.

The Show Rum, a stone's throw from the Square of the Republic, is located on the ground floor in the courtyard of a typical Parisian building. Large interior with an area of ​​more than square meters are surrounded by windows that play a decisive role in emphasizing all details of the Antony Morato collection. Located on the ground floor of a modern building, there is a lot of greenery around.

Monochrome styles of space reflect the brand identity and serve as a trial stone for customers in the south of France. The first stage of this process was completed in the year by creating a warehouse at the company's headquarters and the gradual implementation of initiatives to optimize management at the end of the season. Retail trademarks, retail outlets and excesses associated with them.

The next stage, which was focused on the acquisition of the entire chain of management of logistics services, allowed the company to combine all these activities into a single whole. The logistics complex of Castel San Giovanni in Pian. In this new logistics center, it has been developed to be environmentally friendly, the main innovation revolves around the implementation of the WWI-Fi sorting of automatic sorting of clothing, which ensures a significant reduction in the time of sorting and delivery.Due to the generation of electromagnetic energy for power supply of truck engines, this system also has advantages from the point of view of energy consumption, low operational expenses are the initial environmental impact.

Trucks sort clothes and move by warehouse using magnets, which allows the company to easily manage its business. This provides more efficient management of all orders, supporting the omnichannel approach and a variety of sales of wholesale, retail, B2B and B2C Electronic commerce, marketplace, outlet by increasing customer service efficiency. Our consolidation strategy for the coming years includes a strong development plan in Italy and Spain with the opening of the flagship stores to strengthen international fame and presence in the main pedestrian zones of these countries.

The implementation of this plan means creating a unique purchase experience in which first-class materials and respect for products are combined with a premium service, and consultant sellers act as a customer style consultants. The concept underlying the Retail project, a boutique where customers can enjoy a real luxury due to high -quality interiors detailed visual merchandising, and satisfaction of individual interactions with trading personnel.

Antony Morato stores sophisticated interior design that creates the perfect environment for brand collections. The team, cosmic mixes of natural and environmentally friendly materials, such as stone and marble in shades of black, gray and white with stainless steel, was developed on their own to create a minimalist and modern atmosphere. These sales points are completely integrated into a multi -channel matrix that connects a digital store with physical space to fully satisfy the requirements and needs of our customers.