Click biography

Click expands significantly and this can be seen not only by the sharply increased number of employees from 70 at the beginning of the year to June, as well as by the number of projects that the payment service launches. Spot talked with the CEO of Click Ulugbek Rustamov about what way the company has traveled, the Fintech market in Uzbekistan, competitors and plans for the future.

Advertising on Spot. But having studied the e-commerce and online payments market in the year, they generally saw that there is no payment service in the country through which you can pay for purchases online. And this, obviously, is the main link in e -commerce. Therefore, the question arose that first of all it is necessary to solve this particular problem. As a result, a software product was born, with the help of which at the first stage it was possible to pay for mobile communications.

At that time, the legislative base in the field of e -commerce, as well as the provision of retail services by banks, was ineffective. Therefore, we positioned ourselves as a software developer for banks: we provided our banks on the basis of a license agreement, and they independently concluded contracts with services suppliers. Only in the year, after the adoption of the Law on Payments and Payment Systems, we received the right to directly conclude contracts with merchants.

This allowed us to equip the companies much faster and easier for us to pay by paying on the ground. In users, it became possible to make transfers from the card to the card, as well as make paying in the field. When providing all these capabilities to users, we pursued a global goal-to make a non-cash calculation as accessible and convenient as possible, thereby reducing the amount of cash payments and increasing trust in online payments.

Then, in the distant year, people had to look for the offices of mobile operators where you can replenish the account, stand for hours in lines to pay for utilities, carry cash with you in large volumes. Also, for example, if you needed to send money to Samarkand, you had to do it through taxi drivers or look for some other ways. In addition, when paying in cash, it is difficult to keep records, constantly recalling where, how much it spent.

We should also strive to reduce cash payments, because it is expensive for the country and printing, replacing and storing money and business for business, we need to hire cashiers to count money, keep records. In addition, the presence of cash in the economy can lead to crime, corruption, growth of the shadow economy, etc. Everyone was afraid to use something new. In order to gain this trust in we are actively engaged in marketing and advertising, increased financial literacy of the population.

In the first five years, we actively trained the population at the place of payment. A large team of promoters was formed, which were located at the cash desk of cellular companies, universities, offices and trained people how to connect and use the Click application. The main task was to show the simplicity and convenience of work. Such events gave tangible results - consumers really did not want to waste time in line and road to the cash desk.

Additionally, we launched large advertising campaigns, talked about new opportunities and services. Today we already have about 8 million users. Therefore, the tasks are already different.

Now we spend 5 billion soums per month only on cashbacks. But in general, marketing is more than 7 billion soums per month. Today, Click users through the application can pay for almost any services, including government payments, insurance, purchase of air tickets, local payment, and so on. In addition, for Sumov per month, users can keep records of expenses and income.

The Fintech market is only formed, to say that it is finally divided between players. But if we take for example a salary of 1 million soums, the user spends on average only 50 thousand. Therefore, in other cases, payment for utilities, food, transport, etc. Therefore, we offer as many services as possible. It will also mean that people do not need to take cash or plastic cards with them, because they will be able to make all payments through a mobile phone.

Banks are our partners, not competitors. We are concentrated on daily user payments - mobile, utility, state payments, and banks provide other types of services: issuing loans, opening deposits, exchange exchange, etc. This is our difference. In the year, they adopted the Law “On Payments and Payment Systems”, which gave us many opportunities. Firstly, now you can open electronic wallets.

Secondly, we work directly with service providers. Previously, the merchants entered into agreements with the bank to which we provided our program. I was recently in a restaurant in Nukus and was pleasantly surprised because we have no offices and sales managers in this city that there is also a click on the click.Regarding the construction of legislation, I believe that the joint work of the market participants, payment organizations, banks and national systems and legislative bodies are most effective.

We have been existing on the market for more than 10 years, we have a large examination not only in current processes, but also in what interferes with merchants and users, what products or tools they need and what should be changed. I am sure that it is with the joint efforts with other participants that this direction can be made as convenient as possible for everyone.

From a technological point of view, all trends here have been presented almost all the trends that are in other countries-online payment, payment for a QR code, the marketplaces segment begins to develop. The most difficult thing is to teach people to use all this. In China, with a population of 1.5 billion people, everyone uses WeChat, through which any purchases and services are paid using the phone.

We have created a similar system, but so far only a small part of compatriots use these amenities. For this, it is necessary to continue to work to increase the financial literacy of the population. In this regard, we launched an application for children Click Start so that payments through a mobile phone are accustomed to make from childhood. A lot of risks are associated with cash: a child can lose it, someone can select it, etc.

In addition, when you give the child cash, you do not know where he will spend them. And through a mobile application, parents can follow what the child spends money on. Thus, children can safely accumulate money for some large purchase, through the application they will definitely not be able to buy alcohol or cigarettes in specialized stores, and will also be able to earn on cashbacks.

Moreover, today we notice the following trend: if earlier people tried to cash out money to make a purchase, now the majority seeks, on the contrary, to replenish the balance of the card, giving cash. Improving financial literacy is necessary not only because it is important to use modern financial technologies, but also so that people have the opportunity to invest and increase their well -being.

Today in Uzbekistan the most developed investment means are to buy real estate or open a deposit in a bank. However, in developed countries, people seek to invest in different ways - they buy promotions, bonds and other securities. Including this, the introduction of remote identification will contribute to this. To date, a decision has been issued on the procedure for this procedure.

But I think that in the near future private companies can do this. We also literally the other day launched an online identification in our application. This allows you to expand the functionality of our electronic wallets and in the near future we will be able to issue loans, attract deposits through the Click banking market. There, users will be able to get all the necessary information on the rates and conditions of loans and deposits in banks.

About paying on the ground and why you should not transfer to the card the seller historically, it so happened that small business is used to making part of the purchase in cash. It will change, but it takes time. That is why there are situations when the cashier asks to make a transfer instead of payment through the terminal. At the same time, users must understand that when making a purchase from a card to a card, they risk not getting a check, which means they will not be able to exchange or return the goods if problems arise with it.

In addition to everything, we do not have so much developed culture among consumers regarding their rights. Many of the buyers do not take and do not require a check when buying equipment, electronics. Often, this product is valid for a year. And if you suddenly identify some kind of factory marriage, you will need to return the products with the check.

In this case, the innovation will be useful to all users of our application - a fiscal check. When paying through the application, you automatically receive a fiscal check, which you can also provide if the goods are returned. To date, 25 thousand turnover of the company in the place of payment for the first half of the year have grown by 6 times increased by 6 times increased to pay by the republic.

In the year, the company's growth exceeded the total growth over the previous 9 years. About cashbacks and international maps when new active players began to appear on the market, we decided that the real cashback is a great way to keep old users and attract new ones. So in the year we introduced the cashback system and noticed a sharp jump in the P2P translators.

The Big Cashback, launched in the year, is more likely to choose new establishments: pools, restaurants, beauty salons and others in order to quickly untwist and gain customer base. We introduced precisely the system of loyalty of the cashbacks, and not any other: the accumulation of bonuses, coupons, discounts.This is due to the fact that according to the experience of companies that offered coupons and discounts, people, firstly, feel distrust of such programs, and secondly, they understand that it is more profitable for them to receive real money.

In test mode, the VISA virtual cards option were introduced to evaluate the demand for international cards. Therefore, we chose AGROBANK partners, as most of our users are holders of cards of this particular bank. As a result, users were able to open the VISA virtual card online directly in the application without visiting the bank. On this card, you can make any online payments, as well as make converting not only from AGROBANK cards, but also from any other cards attached to Click.

In addition, the owners of the AGROBANK virtual card can also provide a physical map, which can be used during trips to other countries. In addition to everything, now we test the VISA translation option and soon plan to make it available to users. Everything was represented here: from food from food, ending with the purchase of household appliances. Moreover, there was the possibility of buying goods by installments without an initial contribution.

The project was perceived well and gradually gained popularity. However, we had to suspend it because of logistics problems. We have big problems both with delivery in the city and with delivery to the regions. The testing of all the processes of this system has successfully passed, now at the stage of concluding contracts with markets. By the end of the year, we plan to install post offices throughout the republic, 65 of them have already been installed in Tashkent.

This will be a comprehensive offer: we provide sellers with an online vitrine, receiving payments and delivery.